City Of Wakefield Metropolitan District Council’s Fostering Service
BrightSparks’ Managing Director led a digital marketing campaign to increase the number of people applying to become foster carers to provide care, support and a positive living environment for looked after children across Wakefield.
This campaign included:
- Development of a bespoke website that was designed specifically to provide a high quality UX that encouraged prospective foster carers to learn more about fostering and apply.
- A social media marketing campaign designed to drive prospective foster carers to the website and raise awareness of the benefits of fostering.
- A high production value video (developed with our film production partner Motus) that was designed to elicit an emotional reaction from prospective foster carers and encourage them to apply.
The results of the campaign included a 300% increase in enquiries and a 90% increase in new foster carer approvals in the first year of the campaign.